Nobody likes to imagine their final moments on Earth, but we all harbor the deep desire to leave this world with as much dignity and control as possible. That’s why this story is guaranteed to restore your faith in humanity and fill you with hope for the future: Life Alert has added a self-destruct button.
Absolutely beautiful. It’s amazing that one company is going so far above and beyond for its customers.
“Now when you fall down and can’t get up, or start to suffer a heart attack, Life Alert offers you the option to end your life in a peaceful, tasteful explosion,” the personal emergency response company wrote in a post on their official Instagram account early this morning. “The days of lying on the ground, waiting around for help that could take forever to arrive, are over.”
In a recent commercial highlighting the new Life Alert feature, an elderly woman slips and falls in her driveway. The old woman recites the iconic Life Alert line, “Help, I’ve fallen and I can’t get up,” before pressing the emergency call button on her Life Alert bracelet. After lying on the ground for 15 seconds, the woman then says, “Fuck this, I don’t have the time for this kind of bullshit,” presses a button on her bracelet labeled “Self-Destruct” and immediately explodes, blowing a hole in the side of her house and destroying her garden in the process.
The commercial is being heralded by all the most important advertising experts as “deeply moving” and “solemnly poetic.” Life Alert is being heralded across the marketing industry for taking the honor and poise of their customers seriously and offering them a way to end their life with an elegant explosion instead of flopping around like a fish.
This is so awesome! We knew that Life Alert was one of the best companies of all time, but adding a self-destruct button is insanely beautiful, even for them. No matter who you are or where you come from, we can all agree that letting the elderly blow themselves up with their self-respect intact is noble, empowering, and wonderful. Other companies take note: this is the kind of care and innovation your customers deserve!
