Between the Coca-Cola polar bears and the Macy’s tree lighting in Rockefeller Center, some brands just make people think of Christmas, and it looks like another company is aiming to make themselves a beloved fixture of the holiday season: Tampax has announced that they are going to try to be one of those brands everyone associates with Christmas.
Okay, Tampax! Get it!
In a press release earlier today, Tampax declared that by Christmas 2023, the brand name Tampax will be essentially synonymous with Christmas. “We are changing our branding entirely: From now on, our tampon boxes will be red with green trim, featuring depictions of happy families around their fireplaces, their mantles decorated with garlands made of tampons,” said Tampax. “Today’s children will grow up seeing commercials where Santa and Rudolph themselves pour out boxes of Tampax Pearl tampons in the yard for kids to make snow angels in, and our new jingle, ‘That Time Of The Month, That Time Of The Year,’ will drive home our message that Tampax is a brand for families to enjoy together over the holiday season.”
Tampax also unveiled a new line of holiday tampons, which have a light fir tree scent and make a jingling sound when shaken. Additionally, they have planned for a Carol Of The Tampax night to take place in CVS parking lots around the country, where children dressed in winter garb will hold long, white tampon-shaped candles and sing traditional Christmas songs. And in a final bid to secure their place in the Christmas canon, the company has also devised a new mascot: a mid-30s version of Mrs. Claus who is always dealing with hormone-driven hot chocolate cravings and begging the elves to bring her a heating pad.
Wow!
As Christmas day draws near, it looks like Tampax is going to play a much bigger part in the holidays than ever before, and we are here for it. If Macy’s thinks they can corner the market on the holidays with just a few festive window displays, they’d better think again, because tampons are now a major part of Christmas. Happy holidays, all!
