Well, this is truly iconic. Two unlikely companies have joined forces to create what might be the brand collab to end all brand collabs: Truvada and Smucker’s just partnered to create PrEP in the form of an Uncrustable.
YES. Just YES. No one saw Truvada x Smucker’s coming, and no one will ever forget it!
In a collaborative Instagram post this morning, HIV prevention drug Truvada and food manufacturer Smucker’s announced the PB & PrEP Uncrustable, a crustless sandwich containing honey-roasted peanut butter and a single dose of pre-exposure prophylaxis, an oral medication that reduces sexually active men and women’s risk of contracting HIV.
The post’s caption explained that the PB & PrEP Uncrustable is designed for consumer privacy, so anyone who’d prefer to take PrEP discretely can do so under the guise of eating an Uncrustable, and doubles as the ultimate grab-and-go snack for refueling after engaging in whatever calorie-burning activity is putting those consumers at risk of HIV in the first place.
Now available at pharmacies nationwide, the PB & PrEP Uncrustable requires a physician’s prescription just like regular PrEP, comes in blister packs scaled up to the size of Uncrustables, and is freezer safe for up to nine months.
“The PB & PrEP Uncrustable is an FDA-approved, nutritious way to avoid HIV as well as running out of energy during those sexual encounters that could expose you to HIV,” the two brands wrote in their joint social media post, clarifying that the PB & PrEP Uncrustable should be administered once daily for maximum effectiveness. “For many people’s lifestyles, especially those who engage in unprotected anal sex, quick-digesting carbs, healthy fats, PrEP, and protein are incredibly important, which is why Truvada and Smucker’s worked together to create an Uncrustable that tastes as good as it feels to prevent HIV – PB & PrEP is so delicious you’ll go out of your way to have HIV-risky sex just as an excuse to eat more.”
And just in time for Pride Month?! Yup, Truvada and Smucker’s have a home run on their hands!
Calling this a game-changer is an understatement. The PB & PrEP Uncrustable is an utterly brilliant cause for celebration for anyone who loves to snack and engage in activities that come with some degree of HIV risk. Kudos, Truvada and Smucker’s!
